Promote, an annual international fair for Business, SMEs and partnerships took place in Yaoundé, Cameroon from 16 to 24 February 2019. Nearly 1,000 exhibitors, representing 34 countries and more than 100,000 visitors took part in this multi-sectoral event, which focused on “Business Climate and Sustainable Development of Economy, Energy and Society” this year.

A great platform to share and exchange, Promote offers companies the opportunity to strengthen their image and grow their network, whether with private sector companies or public institutions. Organisations benefit beyond the economy of Cameroon, all countries of Central Africa, in particular the member countries of the CEMAC (Central African Economic and Monetary Community) also benefitted from the influence of Promote.

AGS Cameroon’s booth was stationed at the Pavillon France, which was managed by the Douala Business France office. Two V.I.E. sales representatives, Antoine de Kervern from AGS Codem Yaoundé and Victor Roussel from AGS Douala, worked hard to promote the services of the AGS Group during the eight days. The pair welcomed visitors to the booth and participated in round-table discussions and conferences organised by the European delegation, the US Embassy and EDF, amongst others. They met many customers, diplomats, private individuals and some suppliers of the Cameroonian branches (airline companies, local road carriers, shipping companies, banks, stakeholders on the Douala containers terminal, etc.).

The ‘Pavillon France Day’, inaugurated by the Prime Minister of Cameroon, the Minister of Economy and the French Ambassador, was productive and very informative. After a breakfast organised by the Foreign Trade Advisers of France in Cameroon, French exhibitors welcomed the officials for the ‘Pavillon France’ inauguration and then participated in an information meeting on the V.I.E. programme. The day ended at the residence of the French Ambassador with a networking cocktail event.

Antoine de Kervern and Victor Roussel are now exploring possible opportunities from contacts initiated during the fair. Congratulations to both of them and the teams of AGS Douala and AGS Yaoundé for their excellent work.